Merevaik - amber or cream cheese?

Back when I was a kid in the 90's, I was made aware of a delicious and malleable version of cheese which was labelled as sulatatud juust (cream cheese; lit. melted cheese), and also as merevaik (amber; lit. 'resin of the sea'). The latter was the brand name, and it's still being used today, but to me the word absolutely meant 'cream cheese', as I had no reference for the regular use for the word. Later in life, of course, I have encounted amber (almost exclusively in souvenir shops), but in my mind the word still associates mainly with the product and not the material. It might be good branding to take a regular word like that and attach it to something completely different, but now I feel a bit uncomfortable with it, like the mystical nature of amber has been forever tainted by this association. Although I have to admit, I still prefer Merevaik over other brands of cream cheese.

*Sulatatud juust has fallen out of use, as cream cheese bears little resemblence to actual melted cheese. Instead, the common word for these products is kreemjuust, which matches the English term.